FROM TASK TO REAL RESULTS
First of all, we have to determine the target audience. We need to find their problems, analyze the placement of competitors and define the substitute products. By taking specific features of the product, its level of market demand, behavior of the target audience and our expertise, we are able to define the actual goals of the digital strategy
Preparing, launching and tracking
We prepare an official launch of the advertising campaign, including the in-depth study of the semantics and development of a bid management strategy. We launch and maintain campaigns according to the strategy. We provide the audience only with the truly important and unique trading offers
Before launching the campaign, we check and configure all analytics on your website: — Setting up events sending in Google Analytics and Yandex.Metrika — Setting and defining goals in Google Analytics and Yandex.Metrika — Setting up a call-tracking system — Setting up a callback system — Installing myTarget, VK pixelsWe provide all kinds of analytics in order to improve the quality of your advertisement by using all available analytics tools
We analyze search queries; manage bids at the keyword level with the help of automatic K50 rules, while excluding the non-target sites and traffic with a high rejection rate. We are able to identify the best and worst hours of the week and days of the month for budget allocation. We also take into account geographic and demographic data, device types and users’ long-term interests during the optimization
We are ready to transform traffic into customers
By using an omnichannel approach, we are able to increase loyalty, warm up the interest, and increase traffic to your site even in low-season. We evaluate the effectiveness of traffic by using both the last click model and associated conversions
We prepare detailed reports on the results of the campaign, evaluate the implementation of the goals and develop recommendations for optimization of advertising campaign.
We are able to connect a Telegram bot to send you daily reports
We never rest on our laurels and always go the extra mile.
We increase the conversion by using the dynamic content substitution and A/B tests: we change and test titles, text, buttons and images depending on the needs of the customer